Campaign Strategy Blog

Early voting starts October 15. Here's what I tell campaigns about the rules at the polls, choosing sites, and keeping greeters on their shifts through Election Day.

The signs are up and a few volunteers are ready — but there's still no plan to reach voters. Here's what catching up looks like when the calendar is already against you.

The ten operations every serious local campaign runs between now and Election Day — when each one starts, and how they fit together.

The candidates who look calm in October did the work in July. Here's the summer campaign that quietly decides a November race.

Whether you won a contested race or advanced unopposed, the general election demands a different strategy. Here's what changes — and why party tools alone won't get you there.

Nonpartisan candidates don't get party infrastructure. But they also don't get party baggage. Here's how to turn that independence into a winning campaign.

Somewhere between 40% and 60% of all ballots will be cast before election day. Every day of early voting is an election day — here's how to treat it like one.

A candidate challenged her opponent's residency using third-party tool data. The official records told a different story — and the challenge was dismissed.

Yes, voter lists are public record. But a spreadsheet won't win your election — and robocalls might actually be illegal.

From absentee ballot deadlines to election day — your calendar for the March 3, 2026 primary.

Volunteers are your campaign's force multiplier. Here's how to organize them without losing your mind.

NC voter files contain more than names and addresses. Here's how to use that data strategically.

Phone banking is still one of the most cost-effective ways to reach voters. Here's how to do it right.

A canvassing map isn't just dots on a map. It's a strategic tool that directs volunteer effort to the right doors.

A practical roadmap from filing to election day. What to focus on at each stage of your primary campaign.

40-56% of votes in local primaries are cast before election day. Are you reaching those voters?

A $100,000 campaign lost to a $20,000 campaign. The difference? One knocked on doors.